Making Room to Breathe for a Growing Company
“Broadwing listened well and knew how to interpret our needs. They are very good at positioning what’s coming and what’s available, which helped in taking this need off our shoulders so we could concentrate on software.”
Sal Cornacchione -
VP of People, Propeller Health
Accommodating Growth and a Merger Simultaneously
Propeller Health needed a new space to accommodate growth. And in the midst of new building negotiations, an acquisition added additional challenges.
We scoped out the market to find the perfect location for Propeller. And following the acquisition, we responded nimbly and strategically to accommodate new priorities and parameters.
Our negotiations were successful; we secured a larger space on a lower budget and are looking forward to continuing to partner with Propeller.
The Full Story
Propeller Health helps people manage their asthma or COPD and improve their quality of life. How? By helping them track and gain insight into their condition via inhaler sensors that connect with the Propeller smartphone app. If it sounds high tech, that’s because it is; in fact, Propeller was recognized as an “Innovative Company” by Fast Company in 2017. Needless to say, we were excited to be a part of Propeller’s well-earned growth.
Accommodating future growth
Propeller’s former facility was no longer suitable for the company’s growing employee base. So, they turned to us for help in finding a new space. They needed expert advice in structuring a real estate transaction that would allow them some level of flexibility while accommodating future growth.
Propeller also wanted their new space to align more closely with their cultural needs. Elements of their former building made it noisy, ruling out an open concept format. In their new space, they wanted a layout that facilitated collaboration. They also hoped for additional “break-out” areas that allowed for private conversations, as well as more conference rooms.
A nimble response to an unexpected challenge
We found the perfect location for Propeller and connected them with an architect to make minor aesthetic updates. During the midst of the new building transaction, however, Propeller was acquired by another company. As a result, priorities shifted and parameters changed. Almost overnight, Propeller’s budget shrank but their square footage needs increased, as what was once “potential growth” became “expected growth.” We responded nimbly and strategically, adjusting our negotiations to successfully secure a space that was roughly 9,000 square feet larger than the initial space.